Industry News, Printers News

DataLase Uses VAReLase Cup Solutions System to Promote Sustainability

The system uses DataLase’s laser reactive color-change pigment technology.

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By: Anthony Locicero

Copy editor, New York Post

With its VAReLase Cup Solutions system that began pilot trials in June 2019, DataLase has identified sustainability and recycling as one of the key benefits of the world-first technology. “As a member of the Paper Cup Recovery and Recycling Group (PCRRG) we are keen to use our VAReLase Cup Solutions technology to raise awareness and push an agenda of behavioral change with regards to disposable cup recycling,” said Laura Rickards, marketing manager at DataLase. “We see this as a hugely effectiv...

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